Certificate
International Course in Marketing 7.0: Decision Architecture in the Age of Artificial Intelligence
Description
This intensive international course is designed to help participants understand and apply Marketing 7.0 through Artificial Intelligence, data, and cognitive insight, where competitive advantage increasingly depends on the ability to design intelligent decision systems.
Through a practical and strategic approach, participants will learn to position brands, influence decisions, and lead within intelligent digital ecosystems.
The program integrates AI, visibility architecture, cognitive marketing, attention economics, and ethical leadership to prepare professionals for the future of marketing.
Objectives
To prepare participants to integrate Artificial Intelligence, data, and cognitive understanding into the design of marketing strategies that connect with people and algorithms simultaneously.
Specific objectives
- Understand the evolution of marketing toward Marketing 7.0 and intelligent environments.
- Design visibility strategies using SEO, AEO, GEO, and integrated digital ecosystems.
- Apply decision architecture, cognitive marketing, and attention economics to influence customer behavior.
- Develop ethical leadership strategies for augmented consumers and AI-enabled marketing environments.
Who is it aimed at?
This course is designed for executives, managers, marketing professionals, consultants, strategists, and business leaders who want to lead digital marketing processes and build intelligent decision systems in the age of Artificial Intelligence.
Curricula
Module 1 Foundations of the New Intelligent Marketing
Explores the evolution of marketing toward Marketing 7.0, including search, response, and content generation in intelligent environments.
Module 2 Strategic Positioning in the Age of AI
Examines SEO, AEO, and GEO as a visibility architecture, together with digital ecosystems and integrated phygital experiences.
Module 3 Influence and Decision Models in Marketing 7.0
Introduces Thinking Marketing, decision architecture, cognitive marketing, and the economics of attention.
Module 4 Leadership, Ethics, and the Future of Marketing
Explores the augmented consumer, radical authenticity, ethics, Artificial Intelligence, and leadership in Marketing 7.0.